toui Adds Custom Domains, Letting Businesses Send Short Links From Their Own Brand
Companies can now serve toui short links from their own domain — branded links for SMS and print, with toui's tracking and routing behind them.
TAIPEI, Taiwan — May 25, 2026 — toui, the short-link service built into your AI workflow, today launched custom domains, letting businesses serve their short links from their own web address instead of a shared one.
For a brand that sends text messages, the way a link looks has a direct effect on results. A promotional SMS carrying an unfamiliar shared short link is, in an age of rampant phishing texts, often mistaken for something suspicious and deleted on sight — and the best offer goes unopened. The same is true of a QR code on a flyer or a package: whose brand sits behind the link decides whether people are willing to trust it.
Custom domains put the company’s own brand on the link. Setup is a single DNS change: the customer points a subdomain at toui, and toui handles the certificate and routing automatically, with nothing to host or maintain. A link that carries the company’s own brand looks more trustworthy beside a message, a flyer, or a QR code, and it still runs on toui’s full platform underneath.
Every link created on that domain keeps its own click analytics, device and geo routing, and QR codes — brand and measurement in the same place. For SMS marketing in particular, a recognizable, trusted sender and link help messages get read, and keep costs down over time.
Custom domains are available now on toui’s paid plans.
For full details, see: https://toui.io/sms-marketing/