Where to?
Shorten any link. Track every click.
Free to start.
Your links stay with you. Always — free or paid, active or cancelled.
Shorten without leaving your flow
You're already working in ChatGPT or Claude. Add toui as a connector and shorten any link right there — no tab-switch, no broken flow.
Developers: connect via MCP server or the free API. API docs →
Claude Shorten this link → example.com/2026-spring-campaign?utm=newsletter
toui.io/aB3dX
Message Claude…
ChatGPT Shorten this link with toui → example.com/2026-spring-campaign?utm=newsletter
toui.io/aB3dX
Message ChatGPT…
Or shorten from chat
Add the bot, paste a URL, get a short link. No login needed.
Link your account in the bot to keep URLs permanently.
The links in your SMS campaigns work better when you own them
Your own short domain is built into toui.io Pro — one subscription, no add-ons.
Your brand on every link
go.yourcompany.com/spring, not an unfamiliar toui.io domain.
Change the target anytime
Venue moved or a form URL changed after you sent the text? Edit the destination in the dashboard — no re-send.
Included in Pro, no add-ons
With HTTPS, the open API, and bulk upload — all in one subscription.
Everything you need
Nothing you don't.
Track every click
Daily click charts, top 25 links at a glance, and usage tracking for your team. See what's working and what's not.
Every link gets a QR code
Instant QR codes for every short URL. Download as PNG or SVG in multiple sizes. Print on flyers, menus, or product packaging.
Team accounts
Share links and stats across your team. Role-based access control.
Built for teams and automation
RESTful API for programmatic link creation. Team accounts with role-based access. Bulk upload via Excel. Everything you need to scale.
From the blog
Guides, thinking, and notes from building toui.io.
A URL shortener's job changed in 2026 — so I moved it into the AI chat
I built a URL shortener, then realized the work had moved into AI chats. The craft behind short links, and how to make any tool reachable from AI agents — MCP server vs open API.
June 12, 2026
Your API Key Doesn't Belong in AI-Generated Code
When you build a tool inside ChatGPT or Claude, the AI happily hardcodes your API key — and that code gets shared, deployed, or committed. Here's the honest way to connect a service from inside an AI assistant, and what toui did about it.
June 8, 2026
Shorten links without leaving Claude or ChatGPT — toui's MCP server
Connect toui's MCP server to Claude or ChatGPT and shorten URLs right inside the chat. A remote, OAuth-secured connector with one tool, shorten_url. Setup walkthrough for both.
June 6, 2026
Millisecond redirects Click analytics QR codes Team accounts REST API